Price discrimination is a pricing strategy where ... Prices vary among units so the firm captures all available consumer surplus or the economic surplus for itself. Many industries involving ...

The fine art of charging different prices for the same item Melissa Horton is a financial literacy professional. She has 10+ years of experience in the financial services and planning industry.

The Federal Trade Commission (FTC) withdrew the agency’s lawsuit against Pepsi Cola for allegedly violating the ...

All prices are not created equal: Visitors to Home Depot’s website may assume they’re getting the same deal as everyone else—but in reality, the retailer charges higher or lower prices based ...

Each consumer has a maximum price ... The concept of producer surplus goes... Movie theaters also use price discrimination to price their tickets. The cost of your movie ticket is based on your ...

Economists call this “price discrimination ... can charge me an individual price then they extract all of my “consumer surplus” – the difference between what I’m willing to pay ...

Vulnerable consumers are most at risk. Flexibility-based price discrimination allows companies to charge different people different prices for the same produce or service, based on how easily they ...

Price discrimination, when companies charge different prices for different consumers, is widespread, with artificial intelligence making it easier than ever for companies to determine who is willing ...

By Lydia DePillis It’s been a strange and maddening couple of years for consumers, with prices of essential goods soaring and then sinking, turning household budgets upside down. Perhaps that ...

In a perfect business world, companies would be able to eliminate all consumer surplus through first-degree price discrimination. Also called personalized pricing or perfect price discrimination ...