Fragrance company Axe has built a grooming products empire ... begins with a montage of classic wartime images. A tank rolls through a devastated European city, an Asian dictator is flanked ...

“What has had tremendous impact on the fragrance market in general is the niche market, which is so heavy in the woody, oriental area,” she says of the evolution of male fragrances.

Unilever UL is the parent company of Axe. The fragrance company has already sent ... Billy Markus, who shared pictures of the “dogecan” on Twitter. “We’re going to the moon,” reads ...

Axe commercials? Awful. They are the media equivalent of the fragrance itself. I mean, naked ladies covered in tiny congruent triangles assault bemused middle managers. These are commercials that ...

Fragrance marketer Axe launched a new campaign, “The Fine Fragrance G.O.A.T.,” in partnership with award-winning rapper Lil Baby, according to details shared with Marketing Dive. The effort is meant ...

Then, there’s Black Vanilla Body Spray from Axe, the brand which every guy in high school used in the locker room to overpower their sweat from gym class. A part of the Fine Fragrance Collection ...