The race to be the number one most popular sports drink continues to heat up amongst different beverage brands. Back in 2023, Powerade underwent a major rebranding, complete with a new look ...

With huge momentum in the sports drinks category - and the might of The Coca-Cola Company behind it - the opportunity is huge ...

For decades we’ve chugged Gatorade and other sports drinks when sweaty or hungover (or both) in an effort to “replenish” our ...

While Powerade last year was the fastest growing traditional sports drink brand in the category, according to Gargiulo, directly calling out the PepsiCo category leader is in line with how the ...

LSU women's basketball star Flau'jae Johnson's mother, Kia Brooks, showed off her daughter's latest Name, Image and Likeness (NIL) achievement on social media.

Flau'jae Johnson's mother, Kia Brooks, expressed her excitement over the LSU star's new Powerade promotion. Brooks shared a ...

While Powerade last year was the fastest growing traditional sports drink brand in the category, according to Gargiulo, directly calling out the PepsiCo category leader is in line with how the brand ...