Which words are most effective in encouraging consumers to click on mobile push notifications? To find out, Leanplum examined more than 2.6 billion mobile push notifications sent by brands between ...

Discover how brand words shape identity, build trust, and enhance marketing. Choose the right words to make your brand stand ...

Revered figures such as David Ogilvy (1964) and John Caples (1947) recommended the general use of such power words. And while they wrote some ... we were able to support key marketing principles with ...