Advertisers will spend increase podcast ad spending, but at a lower rate than a year ago. This projection comes from the IAB's 2025 Outlook: A Snapshot into Ad Spend, Opportunities, and Strategies for ...

Data encompasses enterprises (B2B). Figures are based on podcast advertising spending and exclude agency commissions, rebates, production costs, and taxes. The market covers podcast streaming ads.

Podcasts are getting stuffed with more commercials. Ads in the second quarter of this year took up an average of 10.9% of ...

As digital audio continues to grow revenue for traditional broadcasters that take advantage of the medium, a new report shows brands are failing to maximize podcast advertising potential – with ...