Advertisers will spend increase podcast ad spending, but at a lower rate than a year ago. This projection comes from the IAB's 2025 Outlook: A Snapshot into Ad Spend, Opportunities, and Strategies for ...
Spotify is looking to land more video creators. Its head of content partnerships shared how the platform is taking on podcast ...
US advertisers are projected to spend more than $1 billion on podcast advertising in 2021, up from $479 million in 2018. The podcast audience is not only large and growing, but attractive to ...
A new report shows brands are failing to maximize podcast ad potential - with most campaigns reaching under 25% of monthly ...
Data encompasses enterprises (B2B). Figures are based on podcast advertising spending and exclude agency commissions, rebates, production costs, and taxes. The market covers podcast streaming ads.
Podcasts are getting stuffed with more commercials. Ads in the second quarter of this year took up an average of 10.9% of ...