For example, combining podcast ads with CTV campaigns can drive higher brand recall and message association than using either channel in isolation. Research shows that retail campaigns utilizing ...

Since launching in 2019, my podcast has become a cornerstone of my brand. It’s not just a resource for my subscribers; it’s the foundation for my company's marketing.

In a significant step forward for digital audio advertising, AdTonos and NumberEight are thrilled to announce a new ...

Successful examples, like Sport Clips' ASMR audio ... medium for establishing personal connections with audiences, and podcast advertising is poised for even greater influence in 2024.

Podcasting’s 86% ad recall and gender-balanced engagement make it a strong partner to AM/FM radio in cross-platform advertising strategies.

For example, a beloved podcast host can have a big impact and influence on consumers. And this is an opportunity for brands to leverage that. A key to success with audio and podcast ads is ...

Podcast advertising continued its rapid expansion in Q4 2024, with total ad spend rising 19% year-over-year, according to Magellan AI’s Podcast Advertising Benchmark Report. The study ...