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Discover how top B2B brands like HSBC, Mitie, and Enfuce are using podcast integration to boost ROI and audience engagement.
A recent hourlong episode of Alex Cooper’s popular “Call Her Daddy” podcast, for example, included eight ads over four slots. The increasing commercial time per episode—known in the ...
But the convergence of audio and video in the podcast medium has caused confusion and complexity for advertisers. Ad buyers now have to wrangle over which of their clients' budgets podcasting ...
Podcast fandom is growing and deepening among the most active listeners of audio entertainment. That’s the key finding of a white paper on podcast fandom commissioned by the Wondery podcast ...