Global podcast ad spend is expected to top $5 billion in 2025, according to recent research from WARC. The report was based on WARC’s dataset of advertising and media intelligence from around the ...

The hype cycle is over for Podcasting. Now that reality has set in, it is exciting to see examples of publishers pushing the podcasting envelope – ...

A recent hourlong episode of Alex Cooper’s popular “Call Her Daddy" podcast, for example, included eight ads over four slots. The increasing commercial time per episode—known in the industry ...

brands across all industries are diversifying their podcast ad spending to capture holiday season traffic. Magellan AI’s November podcast advertising rankings reflected a month of sizeable revenue.

Advertisers can now attribute store visits to podcast and streaming radio ads, setting a new standard for audio ad performance NEW YORK, Feb. 24, 2025 /PRNewswire/ -- GroundTruth, the media ...

Under such contracts, the companies assume a wider audience from high-profile podcasts will translate into higher ad sales. For the podcasters, the deals are equally appealing, providing a ...

As podcast advertising gains traction, top industry experts, including Acast’s Greg Glenday, Shantae Howell, and Valerie Reimer, along with contributors from Sounds Profitable and Horizon Media ...