Platinum blonde is one of the most high maintenance hair colours. It can be tough to keep your colour bright, icy, and cool-toned, and bleach can have a major impact on the condition of hair.

In an Instagram Reel, the rapper served face as she showed off her new, platinum blonde hair color. The rapper’s freshly styled locs were complete with a fresh cut and eloquent curls.

Blonde is always in style, but this season we’re leaving behind the caramel tones from 2016 and entering into a new, cooler trend. Think bright, white, platinum blonde - as seen on the Alexander ...

Going platinum blonde is time-consuming, so be prepared to sit. My fate arrived on a Saturday morning three weeks later. Behrent began by re-explaining her method. She would separate my hair and ...

Taking to Instagram today, the “Savage” rapper shared her brand new hairstyle consisting of a platinum blonde ombre look that was everything! She rocked the new hairstyle in a short ...

Man, Shania Twain feels like a blonde! The country music superstar ... traded her signature brunette hairstyle for a icy, platinum locks. On Feb. 1, Shania turned heads as she stepped out at ...

That said, we're not even close to done talking about that platinum blonde ... dream with just a few simple tips and tricks.. Goddard, expert colorist to bleach blonde stars such as Reese ...

From platinum box braids to honey ringlets, these refreshing blonde ideas prove the ubiquitous shade can look brand new (and complement any skin tone). Zoe Kravitz traded in her naturally dark ...