In the end, I was super happy with the results and I’ve learned a lot about what it takes to achieve and maintain blonde hair color. Here are a few tips for going platinum from a newly minted ...

Platinum blonde is one of the most high maintenance hair colours. It can be tough to keep your colour bright, icy, and cool-toned, and bleach can have a major impact on the condition of hair.

Going platinum blonde is time-consuming, so be prepared to sit. My fate arrived on a Saturday morning three weeks later. Behrent began by re-explaining her method. She would separate my hair and ...

Blonde is always in style, but this season we’re leaving behind the caramel tones from 2016 and entering into a new, cooler trend. Think bright, white, platinum blonde - as seen on the Alexander ...

That said, we're not even close to done talking about that platinum blonde ... dream with just a few simple tips and tricks.. Goddard, expert colorist to bleach blonde stars such as Reese ...