The hoodie wasn't any regular sweatshirt, at least not in the eyes of Gen Alpha. It was a Pink Palm Puff — a new obsession of tween and teen girls reminiscent of the Stanley water bottle craze.

New York, New York--(Newsfile Corp. - May 4, 2024) - In a significant achievement for young entrepreneurs and the luxury apparel industry, Pink Palm Puff, under the leadership of Lily Balaisis ...