It turns out that I wasn’t far off chronologically. Plastic began being used in pill bottles after World War II, but the ...

Those burnt orange or amber-toned prescription bottles are standard. We’ve all seen them, picked up our own prescriptions in ...

Orange also related to tigers in his mind, a connotation that heightened his willingness to drink the syrup. ... Perceptions of pill color may relate to patient expectancy effects.

Pill Shape, Color Impact Patient’s Perception of Effectiveness. Elizabeth Gough-Gordon, MPR Digital Content Editor. July 21, 2015 ...

Brand-name drugs come in distinct colors, but their generic equivalents often come in different colors, depending upon the manufacturer. And that may affect whether or not a person takes the ...

Changes in pill color and shape may disrupt use, study says By Reuters Published July 15, 2014 11:14am EDT | Updated October 27, 2015 12:20pm EDT ...

Generic medications make up more than 70 percent of all prescriptions given to patients. While they may not have the same look as the brand-name drug, they are clinically bioequivalent - meaning ...

Statin medications, blood pressure drugs, antidepressants and sleep aids that were long available in just one form are now offered in shapes and colors that differ from the first-to-market drugs ...

With so much of a drug company's resources going toward things like whether a drug actually works with few side effects, it might seem that choosing a color for the medication would be the least of.

People think they can tell a lot about pills from their appearance, a study in Food Quality and Preference suggests. The study found that people in the U.S., China and Colombia had surprisingly ...

Clothes, cars, curtains, and cell phones. Each of these has something in common: people care about their color. Car customers may wait weeks for that new hybrid in their favorite color. They may ...