(MEDIA GENERAL) – It’s a marketing campaign aimed at our love for selfies, summer and self promotion. Lay’s has come up with a way for 10,000 people to get their picture on a bag of chips ...

Lay’s has come up with a way for 10,000 people to get their picture on a bag of chips. The rest will receive a virtual bag to be shared with friends online. It’s pretty simple.

On Wednesday, Balenciaga's creative director, Demna, posted photos of the luxury fashion brand's newest accessory, the Lay's x Balenciaga leather chip bag, an imitation of Lay's bags that feature ...

A Richmonder could soon win $1 million for her potato chips. The big picture: Last year, Lay's — yes, the potato chip giant — asked its fan base to think of the next best chip flavor as a part ...

Lay's has come up with a way for 10,000 people to get their picture on a bag of chips. It’s a marketing campaign aimed at our love for selfies, summer and self promotion.