Combining research methodologies to include the big picture cultural analysis will result in a more comprehensive understanding of customers and effective marketing strategies for innovation success.

The five finalists also participated in McDaniel’s eight-week Innovation and Entrepreneurship Challenge Training Program leading up to the competition. McDaniel President Julia Jasken presents ...

But as the world has evolved, so too have the conditions for innovation. At Whipsaw, collaboration is at the core of our ethos and process. It’s built into our very name—a whipsaw requires ...