NewJeans received the Group of the Year Award presented by Coke Studio at the 2024 Billboard Women in Music celebration for their impressive ascent up the Billboard charts in 2023. In 2023 ...

In the conversation below, Billboard Korea explains how they created a unique sensibility connecting the 1980s with Seoul in 2025. How was the theme “I Feel Coke” conceptualized for the ad?

Looking to build on the success of its 2014 Share a Coke campaign, Coca-Cola integrated a Times Square billboard with a mobile activation this summer that helped passersby to seamlessly engage with ...