The rebrand aims to simplify organizational identity while increasing public awareness, engagement, and support.

The Philadelphia 76ers are "reclaiming the time-honored tradition of the home white uniform " and paying tribute to their Spectrum era with their new City Edition jerseys for the 2024-25 season.

A countdown clock installed outside City Hall made the point, and it will stay there until next summer. "No moment has ever been too big for this city," organizing committee chair Dan Hilferty said.