When Nike made the decision to sign Michael Jordan, the company wasn't known for its basketball shoes. In fact, Nike was primarily known for its signature track and field shoes at the time ...

The sneakers grew into an entire Jordan brand, with Nike releasing a suite of Air products ... character as complex as Knight. "The audience doesn't have to be with Phil and necessarily rooting ...

In 1992, Taylor sat down with Phil Knight, Michael Jordan, Bill Bowerman and others. Air highlights Nike's recruitment of Jordan as a key piece to its growth. And our interviews touched on some of ...

Phil Knight wrote ‘Shoe Dog,’ his autobiography ... Nike’s in-house designer, actually made the Air Jordan I, the shoe that birthed an entire industry. Their reward for all this?

Phil Knight, co-founder, is the largest individual ... Over the years, Nike has sponsored such world-famous athletes as Michael Jordan, Tiger Woods, Serena Williams, Lebron James, and Cristiano ...

Well, Phil Knight ain’t playin’ when it comes ... dropping exclusive kicks with legendary designer Tinker Hatfield—Air Jordan 8s, Dunk Lows, Air Force 1 Lows—you name it, they’ve done ...

"The Air Jordan transformed the industry by turning ... "Air," released in April 2023, starred Ben Affleck as Nike co-founder Phil Knight, Matt Damon as legendary Nike dealmaker Sonny Vaccaro ...