This is the first time Perry has developed product, playing a core part in the testing and refinement process.

Arctic Fox's semi-permanent hair dye — recommended by Dr. Lal — comes in various colours from blue to hot pink. The dye is ammonia-free, PPD-free, and sulphate-free to reduce any potential ...

Additionally, she says to look for a color that has bonding properties to help with hair health. Black likes the Aveda Botanical Repair Hair Strengthening Additive, a professional-only treatment ...

But thanks to a handful of new innovations in home hair-dye, you can switch up your shade while we wait for lockdown restrictions to end. Plus, with all the new hair colour trends for 2021 ...

Fancy a change of hair colour? These semi-permanent hair dyes are perfect for switching up your look, without the commitment. You can do it at home, you don’t need to worry about re-growth and ...