If one thing is for certain when it comes to perfume, it's that there is no shortage of scents to choose from. From fruity ...

Aquatic fragrances are designed to capture the fresh, breezy essence of water, whether it’s the ocean, a cool lake, or a ...

And I’m not the only one who’s had a change of heart. Vanilla perfumes are dominating the fast-growing fragrance category, especially among Gen Z and zillennials, with search volume rising by ...

2024 was no doubt the year of fragrance. #PerfumeTok garnered billions of views. Dozens of new brands hit shelves (Noyz, Tsu Lange Yore, 5Sens) and many made triumphant returns after years away ...