Fragrance ads – GAH. 30 seconds of total cringe. The ridiculous storylines. The pretentious French voiceovers. Let's not even mention Brad Pitt getting all philosophical, ahem… So when we were ...

But perfume ads often make a common mistake – placing too much weight on a celebrity’s face to front a campaign. When this is the case, the ad’s story arc often becomes an afterthought.

There’s no denying it. This advert was going to be banned right from the start. This men’s fragrance ad from 2007 is unashamedly sexual, with the fragrance bottle placed front and centre with big ...

New learning from GfK MRI Starch Advertising Research show these ads do, indeed, garner more consumer attention than regular ads, and they’re not just being used by fragrance marketers.

The fragrance is a collaboration between Rankin and award-winning perfumer Azzi Glasser. It’s a unisex fragrance and while we’re not mad at the adverts, they have gone have gone to quite a ...

The Advertising Standards Agency has ruled that the advert for Rihanna's new fragrance, Rogue by Rihanna, must not appear in places where it could be seen by children, after a complaint that the ...

We love perfume adverts. We can't think of another range of products that follow so strict a promotional formula (actually scrap that, we can - yoghurt adverts. They're all exactly the same).

Perfume is thick; it is poison and pure desire; it is eros in p. Chron Logo Hearst Newspapers Logo. Skip to main content. ... as described in "The Erotic History of Advertising" by Tom Reichert, ...

WATCH: One Direction’s ‘Between Us’ Perfume Advert Is Actually Our Favourite Thing Ever. 25 June 2015, 10:53 | Updated: 25 June 2015, 16:21 ...

AN advertisement featuring model Sophie Dahl naked has been withdrawn after prompting more complaints to the Advertising Standards Authority than any other in the last five years. The billboard ...

“Perfume ads can sometimes be extremely serious, but we wanted to do the opposite,” Fanning explains of her first campaign as the brand’s muse. “It’s very, like, playful while still ...