Unlike perfect competition, where numerous small firms compete with identical products, imperfect competition is characterized by fewer firms, differentiated products and barriers to entry. This ...

This paper studies how database advertising based on historical sales records affects the functioning of a horizontally-differentiated market under high versus low consumer loyalty. We show that ...

A retailer following a competition-based dynamic-pricing strategy tracks competitors’ price changes and then must answer the following questions: (i) Should we respond? (ii) If so, to whom? (iii) How ...

For decades, images of perfection were the norm in the marketing and advertising realm: photoshopped people, fake renders of unblemished products and enhanced photos to make even the drabbest hotel ...