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The Pepsi promotion that caused mass riots and five deaths
In the Philippines in the early 1990s, a Pepsi promotional campaign was initially a huge success - before turning deadly.
Daily Mail1y
Inside the 1992 Pepsi competition which cost the company $32bn when 800,000 people won top prize instead of just two - Mail Online
In 1992, Pepsi ran a contest in the Philippines called 'Number Fever'. It ended up killing five people. The idea behind it was simple - numbers would be printed on the soft drinks' bottle caps ...