But people are still drinking — a lot. Alternative drink categories that both firms tracked have all grown. With traditional beer getting the boot, here's what people are drinking instead.

Young people “are just drinking less beer,” Watson said, and many seem to be buying less alcohol, in general. Those who are drinking have a panoply of options to choose from.

New research finds alcohol supported early social bonds, but agriculture was more vital for complex societies.

While Dry January might be when many people talk about non-alcoholic beer, more people drink it in the summer, says Bart Watson, chief economist of the Brewers Association, the craft beer trade group.

The traditional beer, ... More than 6 in every 10 American adults drink alcohol, and among those people, beer is consistently a clear favorite. In a 2017 Gallup poll, ...

People will come in to have a beer after work followed by two NA beers or will drink NA beer during the week and traditional craft beer on the weekend, or buy both four-packs of IPAs and NA beer ...

While Dry January might be when many people talk about non-alcoholic beer, more people drink it in the summer, says Bart Watson, chief economist of the Brewers Association, the craft beer trade group.