“People who drink 0.0 don’t start drinking Heineken, but people who drink Heineken start to drink Heineken 0.0. From a marketing strategy perspective, it’s not that complicated; we go after ...

US Surgeon General Vivek Murthy's advisory, announced on January 3, comes as a number of non-alcoholic drinking ... the Heineken executive said, as well as occasions, "because people still want ...

Heineken thinks that’s way too much time and has launched a new campaign encouraging people to put their devices ... a study of 17,000 adults of legal drinking in the U.S., U.K., and seven ...

Titled "0.0 Reasons Needed", the campaign also aims to support ... having Heineken 0.0s at a work party, however, their colleague assumes they are still working based on their drink choice.