Says Jeyasree Ravi, owner of Palam Silks, “Weavers are not comfortable giving up the gold zari, because for ages, they have been used to weaving it in pattu sarees. But we realised that a ...

Rajanna Siri-Pattu, a new brand of silk sarees woven in Rajanna-Sircilla district, was unveiled in New Zealand by Minister for Workplace Relations and Safety Priyanca Radhakrishnan on Saturday.

For the uninitiated, pattu is a Tamil word which means silk. In essence, pattu sarees are lustrous silk sarees that originated in the southern part of India. The handloom sarees are known for ...

But it's the saree advertisements that are really splashy. Both Seematti and Jayalakshmi Silks have splurged on multi-million rupee ad campaigns shot at exotic global locations. Though different ...

Choose a shiny yet basic plain blouse piece in a tissue silk fabric and wear it with your Pattu silk saree. Collared blouse: While you'd think that this style looks dated today, you'd be surprised ...