TREKPix/Shutterstock. Ethos, pathos, and logos are modes of persuasion that create what’s known as the rhetorical triangle. Aristotle found that a person’s ability to persuade others to accept ...

Logos, ethos and pathos (not to be confused with Athos, Porthos and Aramis) December 11, 2017. Aristotle and later Cicero wrote about argument being composed of logos, ethos and pathos.

More than 2,000 years ago, in The Art of Rhetoric, Aristotle outlined “The Rhetorical Triangle”— Ethos, Pathos and Logos. These were, he said, the best ...

One of my all-time favorite posts on the Social Media Contractors blog is by one of our editors, Catherine: Me Talk Witty One Day: The Art of Social Media Rhetoric. First of all, I think it’s spot on, ...

Ethos, Pathos, Logos: How to Use the Modes of Persuasion. ↑ Back to top How to use pathos The line between powerful persuasion and manipulation is thin. Strong communicators understand their ...

The ancient Greeks' three-part persuasion formula is still the best standard for judging the effectiveness of any speaker. With a high-stakes presidential debate coming up tonight, political ...

While the PR firm is proud of its ability to deliver on the promises made to clients, glowing Pathos Communications reviews from its customers are perhaps the firm's best public relations tool.