Michael Sofronski When Parisa Arash, 31, went to Kleinfeld looking for a dress for her December wedding in Miami, she was expecting a calm, serene store where she’d be catered to with glasses of ...

The company, which beta-launched this summer, works with entrepreneurs who have business ideas but not the technical know-how to design and build their products 2010 Wharton MBA graduate Parisa Arash ...

"There were probably 20 other brides trying on dresses at the same time, so you never had a dedicated mirror or platform that was for you," customer Parisa Arash told the New York Post in 2010 ...