Pantone's precursors are rooted in the need to describe the natural world. A color chosen to correspond to the natural world is fitting, considering the history of modern color systems.

On Thursday, Pantone announced its 2024 color of the year: Peach Fuzz. It’s a hue that the company described in a news release as variously “gentle,” “velvety,” “contemporary” and ...

If 1999 was about embracing the unknown and engaging some blue-sky thinking, Pantone prescribes a quiet retreat inwards for 2024. “In 2023, we celebrated coming out of the malaise of the last ...

Pantone was now going directly to users and saying, if you want your colors back, you have to pay $15 a month. Stuart was fed up. SEMPLE: I created a color palette of my own that was extremely ...