The black background adds contrast making the green ... Vary the number of features to change the effect that a package design has on the buyer. Some designs will benefit from lots of information ...

While often overlooked or treated as an afterthought, package design reflects a brand’s attention to detail, values and overall customer experience. It can make or break a brand’s connection ...

The white cooler, which keeps a bottle of champagne chilled for up to two hours, is among the many examples cataloged in Material Innovation: Packaging Design from Thames & Hudson ($30 ...

We then averaged their ratings to create a measure of packaging design simplicity. From this data, we found that products in simple packaging generally had higher retail prices than similar ...

Amcor Rigid Packaging’s annual reveal highlights how consumer insights drive new concepts in package design. "The Bottles of the Year program celebrates the best in packaging design," said Terry ...