It was three years ago this month that the LIV Tour debuted in London with plenty of relevant stars from the PGA Tour making the jump to the big-money tour backed by the Saudi Arabian Public Investment Fund. It was two years ago this month when the PGA Tour and PIF announced a framework agreement that could in some way unite men’s golf again.

LIV 'framework agreement' and not only have the two sides failed to come together, they now appear farther apart than ever.

At the midway point of the season, the head-to-head TV ratings battle between the PGA Tour and LIV Golf shows us where audiences are headed.