The Orlando Magic's new look isn't just about aesthetics - it's a strategic move years in the making, with surprising insights from fan feedback shaping the design process.

Orlando Magic players will wear three new uniforms and play on a new court as part of a franchise rebranding, which includes new logos, the franchise announced Tuesday.

The Orlando Magic unveiled a new logo and uniform look in a rebrand designed as a nod to the past, but could've placated its fan base by simply reverting to a font style that will never be surpassed.