Unilever and Solazyme announced today the incorporation of algal oils into Unilever’s Lux brand soap (branded Caress in the US), which Unilever says is the world’s best-selling bar soap. The move ...

She shares that the Lux body wash was introduced between 2004 and 2008, with the aim of upgrading soap users to body wash. At that time, the brand targeted a young, higher lifestyle segmentation ...

Lux soap was launched in India in 1929. The soap's very first advertisement featured actress Leela Chitnis as its brand ambassador. It was popularly known as 'the beauty soap of film stars.' ...

Soap and beauty brand Lux used a video and fashion content to change perceptions and increase sales of its soap in the United Arab Emirates. When aggressive promotions from the market leader shifted ...