Although Oracle claims that its online marketing data is only stored for 180 days and does not directly identify individuals, it states no such thing about its offline data.

Internet Marketing and Radio Though it’s one of the oldest forms of mass media still in use, radio remains a useful and profitable tool for marketers. According to a recent study from Nielsen ...

For retail stores, asking your customers to join your email list when they get to the register is a great way to connect offline and online marketing. - Thomas Griffin , OptinMonster 3.

“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Tom Manvydas, vice president of integrated ...