Odele launched four SKUs that are designed to target hair density and scalp health. More than 2,000 new products and nearly 50 brands are added to the assortment, many of which are priced under $20.

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Why We Love It: Brittle, damaged, and a mess of knots, the Odele leave-in conditioner sent a lifeline to our tester’s hopeless hair. Although its formula has a thin, serum-like consistency ...