OSU Web Logos ===== Ohio State’s particular model of brand architecture is known as “monolithic,” or a “branded house,” where the university’s logo is the primary identifier in all communications. The ...

In light of the recent changes to the OSU symbols, The Dispatch reviews their evolution: 1878: An update reflects the name change (to Ohio State University), and Columbus, Ohio is added at the bottom.

The university started using “the” with its name in 1986 when the institution introduced a new logo in the hopes of moving away from the “OSU” symbol, according to the school. The move was ...

Ohio State did the same, agreeing not to use its OSU symbol on any products with an orange-and-black color combination or with Pistol Pete wording or imagery. Both schools agreed not to use their ...

The university started using "the" with its name in 1986 when the institution introduced a new logo in the hopes of moving away from the "OSU" symbol, according to the school. The move was ...