The university started using “the” with its name in 1986 when the institution introduced a new logo in the hopes of moving away from the “OSU” symbol, according to the school. The move was ...

OSU Web Logos ===== Ohio State’s particular model of brand architecture is known as “monolithic,” or a “branded house,” where the university’s logo is the primary identifier in all communications. The ...

"We're going to look like something out of Hickville, U.S.A." ...

then the Oklahoma State logo gets a real test on Friday. For the OSU fans who are looking for something on which hope can be attached, there is Gundy’s history in match-ups like this one.