Santa Cruz, the former home of wetsuit pioneer Jack O’Neill, is losing one of its oldest surf shops. After 25 years of ...

Wetsuit pioneer Jack O’Neill’s 1959 Surf Shop was the startup of its day. The 500-square-foot spot adjacent to Cowell Beach in Santa Cruz, where he once sold “thermal barrier” suits ...

Capitola and the Santa Cruz Beach Boardwalk will remain open, the O’Neill Surf Shop on Cooper Street and Pacific Avenue in downtown Santa Cruz recently announced it will permanently shutter its ...

This may be due to how O’Neill plans to keep its other Santa Cruz area locations open. Store clerks noted that the downtown location’s inventory will be distributed to the other retail spaces ...

SANTA CRUZ, Calif. — The largest paddleout in Santa Cruz history happened on Sunday to honor the legendary Jack O'Neill at his favorite beach, Pleasure Point. More than a thousand surfers ...

Jack O’Neill created his surf wear and surfboard brand in 1952 in San Francisco. The company eventually migrated to Santa Cruz. The O’Neill brand was credited for creating the wetsuit and the ...

Jack O’Neill, the Santa Cruz entrepreneur who opened one of the world’s first surf shops and pioneered the neoprene wetsuit that helped popularize year-round cold-water surfing, has died. He ...