Nivea has pulled a deodorant ad that declared “White Is Purity” after people called the slogan racist and after some hijacked the ad’s online campaign with comments about white supremacy.

Skin care brand Nivea apologized and pulled an ad campaign this week after finding itself rubbing people the wrong way. An advertisement featuring the words “White is purity” received almost ...

Nivea has pulled a deodorant ad that declared “White Is Purity” after people protested that the slogan is racist, and after others hijacked the ad’s online campaign with comments about white ...

Nivea has withdrawn an ad that was branded racist on social media and shared by right wing groups. The German skincare maker's ad for a deodorant included a picture of a woman and the slogan ...

Yet beauty brand Nivea slapped a "white is purity" slogan on one of its recent advertisements. A move they're now presumably regretting. SEE ALSO: Pepsi finally unites America with its terrible ...

Earlier this year, Nivea came under fire when they released a problematic skincare campaign. The photo showed a woman in a white robe and read, "White is purity." The accompanying Nivea Facebook ...

First things first: this ad is outrageously offensive. The ad -- promoting Nivea's line of men's skincare products -- features a neatly dressed black male model about to toss the decapitated head ...