Nivea has pulled a deodorant ad that declared “White Is Purity” after people called the slogan racist and after some hijacked the ad’s online campaign with comments about white supremacy.

Nivea pulled a “White Is Purity” deodorant ad after critics blasted the German skin care company for promoting white supremacy, according to reports on Wednesday. The ad appeared on Facebook ...

The German skincare maker's ad for a deodorant included a picture of a woman and the slogan "white is purity." It was posted on Nivea's Middle East Facebook page with the caption: "Keep it clean ...

Shortly after Pepsi retracted their controversial ad following backlash for referencing a famous photograph from a Black Lives Matter protest, Nivea retracted their "white is purity" ad ...

As if the unfortunate tagline wasn’t enough, Nivea upped its bad decision game considerably by unveiling the new campaign — for its “Invisible for Black & White” deodorant — late Tuesday ...

Nivea pulled a “White Is Purity” deodorant ad after critics blasted the German skin care company for promoting white supremacy, according to reports on Wednesday. The ad appeared on Facebook ...

Add articles to your saved list and come back to them any time. Nivea pulled an ad using the tagline "White is purity" when it became widely circulated on social media accounts for white ...

Nivea has pulled a deodorant ad that declared “White Is Purity” after people protested that the slogan is racist, and after others hijacked the ad’s online campaign with comments about white ...

Nivea has pulled a deodorant ad that declared “White Is Purity” after people protested that the slogan is racist, and after others hijacked the ad’s online campaign with comments about white ...

LONDON — The skin care brand Nivea set off a controversy this week with an ad featuring the phrase “White is purity,” again finding itself accused of racial insensitivity over a campaign ...