Nike knows it could lose some of its best customers because of dissatisfaction with its SNKRS app. On Monday, CEO John Donahoe unveiled Nike's "dedication score," which rewards top customers.

Nike has been well aware of this problem for ages now and made efforts to improve the process—especially for its biggest releases, usually found on SNKRS—in the name of diverting said bots.

Nike has announced SNKRS Link, a new experience aimed at giving its fans the chance to purchase coveted shoes first. Via Nike Nike is launching a new release experience through the SNKRS app that ...

After Nike limited its sneaker drops through lottery-based draws, the closest sneakerheads had to a real-life release experience was a SNKRS Pass, which allowed people to reserve shoes on the ...

Nike announces a new change to its widely-used SNKRS reservation system, moving away from its previous shoe-securing program strategy. Formed in 2018, as a first-come, first-served mechanism for ...

Nike announced today that it’s now using augmented reality features through its iOS app to make exclusive sneaker releases a more interactive experience. Using its Nike+ SNKRS app popular among ...