IN 1984, the perfect marriage began. Nike, then a struggling sportswear company and not worth a fraction of the $34billion it's said to be worth today, picked Michael Jordan to endorse their trainers.

The basketball world witnessed one of its most consequential business decisions when Michael Jordan selected Nike over Adidas ...

AIR Jordan trainers are now so highly prized that rare ones can fetch more than £1million and shoppers have rioted over the release of new designs. But when Nike first tried to sign up basketball ...

You don’t need to have read Shoe Dog to know the impact Nike trainers have had on popular culture over the past five decades. The groundbreaking collaboration with Michael Jordan in 1985 even inspired ...

T he Nike Air Jordan 1 is, in some ways, the iconic US shoe. It's a popular sneaker line by a large American brand, created four decades ago for homegrown basketball legend Michael Jordan.

In many ways, Nike is still number one. It has an annual revenue of $51 billion – $6 billion alone from the mighty Air Jordan ...

Scott has teamed up with Nike and Jordan Brand on countless projects (in addition to his own signature line), but the latest collaboration takes on a classic sports trainer from the brand's ...

My first introduction to Michael Jordan took place in Los Angeles just before the 1984 Summer Olympics during the pre-Olympic training camp ... of the commitment Nike was ready to make to him.

Nike Air Jordan 1 Low men's trainers. This Air Jordan 1 Low is a classic that dates back to 1985. Sale price: £83.99 (Was £109.99) BUY HERE.

Sotheby’s has been selling trainers for sky-high prices since 2019, when a pair of vintage 1972 Nike “Moon Shoes” fetched a then-record $437,000, says Calum Marsh for GQ. Since then, prices ...

Nike is extending its brand lineup through a rare partnership with Kim Kardashian's Skims.I t's a bet that her star power can have a similar impact as Michael Jordan has on the sportswear giant ...

AIR Jordan trainers are now so highly prized that rare ones can fetch more than £1million and shoppers have rioted over the release of new designs. But when Nike first tried to sign up basketball ...