Some say that Times Square is like a five-block metaphor for New York City itself – it's exciting ... you should at least catch a glimpse of its neon lights. Checking out Times Square before ...

Ashok Sinha for The New York Times Supported by By John Freeman ... This year is the centennial of the installation of the first neon sign in Times Square, by the automaker Willys-Overland.

Picture the scene: it’s a rainy night in New York City ... Back then, there were thousands of neon signs in the city, most famously in Times Square, which pulsated with adverts for Camel ...