The San Francisco 49ers will suit up in a bold new look this season as part of Rivalries, a new initiative from the NFL and Nike that highlights iconic division matchups with custom uniforms and ...

On Thursday, the San Francisco 49ers shared a short ... release is part of “Rivalries,” a new campaign by the NFL and Nike that introduces alternate uniforms and fan gear for select teams ...

In what is likely the biggest uniform announcement since the introduction of Color Rush a decade ago, the NFL will introduce new uniforms beginning ... Rams and 49ers will have "Rivalries" jerseys ...

The NFC West has seen battles between the 49ers and Seahawks featuring ... if they would also get a new helmet. Nike's uniform track record with the NFL dates back to 2012 after the famous apparel ...

The San Francisco 49ers are hoping for a bounce-back season from DE Bryce Huff, who struggled in his lone year with the Philadelphia Eagles.