As the American Athletic Conference ramps up its re-branding effort before debuting this fall, commissioner Mike Aresco hopes its new logo – a blue "A" with a red star in the middle – will ...

College football kicks off this week, ... Formerly the Pac-10, the newly bolstered Pac-12 boasts one of the few decent new conference logos. Dynamic, and with a little Northwest coast hint, ...

With Conference USA set to expand to 16 teams, the conference has moved to upgrade its online presence with a website overhaul and a new logo (shown above). The new ConferenceUSA.com that was ...

The new Big Ten released today the image of the new logo for the conference as well as the division names in an overall shift that continues to baffle college football fans throughout the country.

That's what the vision is for the new Big 12 Conference under the leadership of commissioner Brett Yormark. To help usher in a new era of the conference, Yormark announced at Big 12 media days ...

The logo itself doesn't compare, however. Yes, the blue-on-maize or maize-on-blue 'M' is a college football classic. But it ...

As the college football season kicks off in earnest this weekend, fans will be adjusting to a number of new aspects of the game, including a 12-team championship playoff, unprecedented conference ...

Additionally, the Big 12 Conference has partnered with global sportswear brand and retailer UNDEFEATED on the XII Court design. The court's apron features the brand's iconic 5-strike logo.

Davidson College is baring its teeth. The small, private liberal arts college north of Charlotte unveiled a new logo Wednesday for the first time in about 35 years: a new snarling Wildcat and a ...