Now, the Boston-based brand is showing its hand by not only formally unveiling the sneaker, but doing so while introducing ...

The “Bizcochito” singer sits down with Harper’s Bazaar to speak on the partnership, her relationship to sports and style, and the things that are inspiring her this summer ...

New Balance signature athlete Coco Gauff won her second Grand Slam title at the 2025 French Open. Pat Benson | Jun 7, 2025. Coco Gauff made tennis history with New Balance at the 2025 French Open.

Coco Gauff and New Balance are keeping things fresh on the court this summer with new CG2 and Coco Delray colorways. Although Roland Garros is still in full swing, the brand has started to look ...

New Balance, a brand long known for running shoes, is planting a flag in basketball tonight. That’s when 18-year-old Cooper Flagg is expected to be the top pick in the NBA Draft.