P&G, which also owns the Secret and Native brands, and Unilever, which owns Axe, Degree and Dove, together hold more than 80% of the regular U.S. deodorant market.

We interview Lil Baby about his new collaboration with AXE, his upcoming documentary, “Untrapped,” and his arena tour with Chris Brown. ... Buy AXE Apollo Deodorant $18.76.

Thanks to the fine fragrance deodorant boom, ... Is Deodorant the New Perfume? Samantha Holender. Wed, October 23, ... like Dove and Axe, ...

Axe Body Spray Finds an Unlikely New Customer: Grouchy Sheep A deodorant popular with young men proves oddly useful in keeping rams from fighting Sam Bryce sprays her rams with Lynx deodorant, a ...

Unilever’s new CEO may want to awaken animal spirits at the seller of Dove soap and Axe deodorant. On Tuesday, the $139 billion London-listed group announced that CEO Hein Schumacher is leaving ...

They’re not an entirely new concept: Axe Body Spray, Unilever’s fusion of fragrance and deodorant, has been singeing nostrils since 1983, and in 2018, Lumé, created by an OB/GYN, came on the ...

The U.S. deodorant market, valued at $3.8 billion in 2019, fell to $3.72 billion the following year. Mintel survey data from this period also showed that 28% of consumers admitted that they were ...

It’s true that Lil Baby is both working on a new album and in the midst of his One of Them Ones Tour with Chris Brown.The pair are set to hit Madison Square Garden on Friday, then hit Boston ...

The AXE Fine Fragrance Collection is available in the traditional body spray can, as well as deodorant sticks and shower gel formats. Price ranges from $5.97-$7.98 RRP and is available to purchase ...

Put down the Axe and nobody gets hurt. ... Here's our guide on what to look for in a new deodorant and in-depth reviews of our favorites. The 11 Best Deodorants for Men .

Lil Baby has boasted lyrically that his level of fresh was unattainable, however his newest brand collaboration gives fans a chance to make the effort. The Atlanta rapper has teamed with AXE for ...

Lil Baby has boasted lyrically that his level of fresh was unattainable, however his newest brand collaboration gives fans a chance to make the effort. The Atlanta rapper has teamed with AXE for ...