P&G, which also owns the Secret and Native brands, and Unilever, which owns Axe, Degree and Dove, together hold more than 80% of the regular U.S. deodorant market.

Thanks to the fine fragrance deodorant boom, ... Is Deodorant the New Perfume? Samantha Holender. Wed, October 23, ... like Dove and Axe, ...

We interview Lil Baby about his new collaboration with AXE, his upcoming documentary, “Untrapped,” and his arena tour with Chris Brown. ... Buy AXE Apollo Deodorant $18.76.

The AXE Fine Fragrance Collection is available in the traditional body spray can, as well as deodorant sticks and shower gel formats. Price ranges from $5.97-$7.98 RRP and is available to purchase ...

They’re not an entirely new concept: Axe Body Spray, Unilever’s fusion of fragrance and deodorant, has been singeing nostrils since 1983, and in 2018, Lumé, created by an OB/GYN, came on the ...

It’s true that Lil Baby is both working on a new album and in the midst of his One of Them Ones Tour with Chris Brown.The pair are set to hit Madison Square Garden on Friday, then hit Boston ...

Lil Baby has boasted lyrically that his level of fresh was unattainable, however his newest brand collaboration gives fans a chance to make the effort. The Atlanta rapper has teamed with AXE for ...

Unilever’s new CEO may want to awaken animal spirits at the seller of Dove soap and Axe deodorant. On Tuesday, the $139 billion London-listed group announced that CEO Hein Schumacher is leaving ...