The New Formula for Deodorant Sales: Move Beyond the Armpit
Unlike Axe body sprays, which are a fusion of fragrance and deodorant popular with young men, the new products are made with ...
Marketing Dive4y
Unilever?s Axe targets males with branded mobile experience
The Pogo Xtreme iPhone game incorporates Axe deodorant bodyspray with the "Double Pits to Chesty ... but the general impetus behind apps now is giving it new life, and it is a growing trend today," ...