his new Apple Air Pods 4 commercial starring Pedro Pascal is sure to satiate fans for the time being. Set along a lively city block, the advertisement sees Pascal whisked from the cold doldrums of ...

Apple's 2021 Worldwide Developers Conference is finally ... Here is what Apple revealed on Monday. iPhone's new operating system will bring Spatial Audio, voice isolation, Grid View, SharePlay ...

making it feel less like a traditional commercial and more like an art film. While Apple has previously used similar approaches in its Shot on iPhone campaigns and Chinese New Year ads ...

Bloomberg's Mark Gurman , in his latest weekly "Power On” column, revealed that Apple has been witnessing significant internal shifts. The company recently reassigned the leadership of Siri from AI ...