Netflix is moving into the theme-park space with the opening of Netflix House in Philadelphia and Dallas later this year.

Netflix will open its theme park locations called Netflix House later this year, with a third location coming to Las Vegas in 2027.

Netflix said on Tuesday it will launch a third themed entertainment venue in 2027, this time in Las Vegas, as the company looks to broaden its brand presence and profile beyond streaming. The "Netflix House" allows fans to immerse themselves in the worlds of their favorite shows and movies and will include themed gift shops featuring exclusive merchandise and restaurants.